Traveller is an editorial design project creating the ultimate insiders guide to Australian travel destinations, targeting discerning readers aged 35 and over. The objective was to create a deep dive within each issue, moving beyond the typical tourist trail to provide meticulously curated recommendations.

The magazine is a monthly subscription model that includes a curated travellers box for each featured destination, significantly elevating the user experience for people who appreciate
the finer details of travel. Each box features botanical illustrations native to the region of each issue, reinforcing the theme of true exploration, and includes a secret “discovery item” to validate the insiders promise. The final design solution presents a sophisticated and elegant visual identity that mirrors this high quality, curated travel experience.