Traveller is an editorial design project creating the ultimate insiders guide to Australian travel destinations, targeting discerning readers aged 35 and over. The objective was to create a deep dive within each issue, moving beyond the typical tourist trail to provide meticulously curated recommendations.

The magazine is a monthly subscription model that includes a curated travellers box for each featured destination, significantly elevating the user experience for people who appreciate the finer details of travel.

Each box features botanical illustrations native to the region of each issue, reinforcing the theme of true exploration. Additionally, a secret “discovery item” is included to validate the insider's promise.

The final design solution presents an elegant visual identity that mirrors this curated, high-quality travel experience.