This project began as an etymological and visual exploration of the word “Nostalgia.” After deep research into the words history and meaning, the challenge was to move beyond a simplistic, literal representation and instead create a graphic system that acted as a direct parallel to the elusive, intangible nature of the emotion itself. The final deliverable was a complete packaging solution designed to convey the word’s expressive essence.

This approach led me to the concept of using concrete poetry to physically represent Nostalgia. By layering text in a dynamic interplay of differing sizes and typefaces, my aim was to replicate the fragmented and multi layered nature of memory.

This concept was developed into a candle design as the power of Nostalgia often lies within its sensory triggers, particularly the sense of smell, which has a unique ability to evoke memory. The resulting candle box, with its embossed concrete poetry, serves as a physical counterpart to this elusive emotion, and transforms a deeply felt, abstract concept into a tactile experience by offering a tangible element that hints at something more profound & just beyond reach.